The Affordable Arts Festival (AAF), where nothing is over $100, was very successful for me again. There was a huge crowd waiting to get in at 10am. The $5 entry fee goes to the scholarship fund for the college, so that makes it a feel-good event.
I sold 27 paintings and prints. Most of my old inventory (realism paintings I did 6-10 years ago) has now found new homes.
It's so nice to be at an art festival where you see almost everyone with a painting or two under their arm.
People were waiting in line at my booth to pay for
things - gasp - that's unheard of!
since I'm running out of old inventory that I'm willing to sell at drastically reduced prices, the question becomes, How can I produce art that sells at $100 and still make it worth my while????? I often sell 6x6's online for $100, but this crowd wants BIG paintings, preferably framed!
The crowd is looking for bargains. They have no real concept of what it costs to produce original art, and they're certainly not willing to pay for it.
They are looking for paintings at least 11x14. The largest one I sold was an unframed 24x30 oil landscape (that I hated) that they tried to talk down the price from $100. Sheesh!
One lady wanted to purchase the above 14x14 print for $95.
When I told her it was a giclee reproduction, she backed out - "Oh, I only want original paintings." This kind of person has no problem purchasing "fine art photography."
Most artists have work that's been lying around their studio for years. They donate these pieces, or gift them, or trash them. The AAF is a way to, hopefully, recoup your materials cost, at least.
For artists like me, whose style has evolved over the years, and changed quite a bit, getting rid of unwanted inventory in a style you no longer do, makes some sense.
For artists who are painting the same way today that they were 10 years ago, it presents a problem. Selling work so cheap will devalue what they are doing now.